It’s tough to Google “Zoomo” and find anything other than World Class E-Bikes. Perhaps intentionally and synonymously, Zoomo – from the New York group Real Recognize Real – maintains a low profile. Operating as a soulful Crate Villain, Zoomo achieves success through a subtle, steady bubble.
Jay-Z
“Let your shxt bubble quietly and then you blow.” – Coming of Age
Zoomo glues the R.R.R. Music Group with gorilla cohesion. Zoomo’s production speaks for itself as anyone can see his name often placed right alongside the artist in album titles. Technicalities aside, Zoomo stands out because he creates timeless art bound to leave a legacy.
Let the Beat Build
Zoomo will often find one word or phrase and let that serve as the basis for the entire beat structure. Then at the end, sporadically in the middle or even at the beginning he will play the entire phrase sequence to give the listener a better idea as to the source of that word loop.
Working your way up through tinkering, crate-digging and experimentation proves worthwhile for any producer. The difference inlies within the fact that not just any producer loops soulful melodies together the way Zoomo does.
While Zoomo’s beats definitely have a theme – you could never consider them repetitive! Beat structures in modern mainstream hip-hop regurgitate the same hi-hats, sounds and patterns – Zoomo always infuses something new. Whether that be different placement or rotating the parts where he draws emphasis – this man carries many tools in his arsenal.
Cornerstone project – Cloyd represents a milestone for this man. As every Zoomo-stamped project adds value to the underground ecosystem – this one seems like a culmination of several aspects of his career.
Zoomo hosted this mixtape release and multiple different artists hopped on the track. Most times – the artist hosts/promotes the mixtape and the producer receives a credit.
Let the Beat Speak
Zoomo makes the beat sing. What does that mean? Well, consider the songs Oh Boy by Cam’ron [Prod. Just Blaze] or Hold You Down by Prodigy [Prod. by and feat. Alchemist]
In each of these songs, the artist may take a breath or irregular pause to let the beat complete their sentence. Zoomo fulfills his role masterfully because his beats provide a story of their own.
As a hip-hop head I wake up with a different song floating through my cranium daily. Whenever a R.R.R. song makes its way through those precious grooves – the Zoomo sing-sample is almost always what pops up.
Without a doubt, Zoomo carved his own path and continues to kick down doors for him and his team. To hear his latest offering, check out his work with YL on recent album, “Don’t Feed the Pigeons” which hit the airwaves on June 16, 2023.
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